In the Press – 40 Under 40

January 7, 2016

Owner, Jennifer Beinke, voted and honored by Pet Age as one of the pet industry’s 40 Under 40. Pet Age honored the up-and-coming movers and shakers of the industry. Winners were chosen by an independent panel of judges. “The 40 individuals featured here have already had a big impact on the industry despite their young age. We expect them to continue to be leaders in the pet world for a long time to come.”

Celebrating 6 Years!

September 2, 2015

KISS MY MUTT® celebrated our 6th birthday this summer…with 5 of those 6 years being open for business! As many of you can probably agree, you sometimes forget to stop and smell the flowers along the way.

Walking down memory lane with my sister, Kristen, (as many of our store buyers and colleagues know, my tradeshow partner and photographer) this week, I realize that we’ve accomplished a lot in very little time, yet there have been mistakes and failures along the way, and there is so much more to accomplish now and into the future. We’re constantly asked how we started this business and what our journey has looked like so far, so here is a quick recap of the last few years!

©KISS MY MUTT Pet Products – Jennifer/KISS MY MUTT office

In year 1, I had a dream to start a product line, and so KISS MY MUTT® began as a small operation out of my garage. Through endless hours of research and development, the help and support of family and friends, I finally manufactured a few dozen dog beds. Now it was time to bring the product to market, which was a whole new beast in itself. Who was going to purchase KISS MY MUTT® products? Were people going to like our products and name? Along with the support of my family and friends, I took a leap of faith (with the knowledge I had acquired about the pet industry) put the KISS MY MUTT® name, website, catalog and product out into the market in year 2, and quickly added reversible bandanas, collars and leashes into the product line.

I literally drove up and down the California coast for a good 2 months, going from store to store, asking buyers to bring the product into their stores. I was so nervous, but had success, and buyers were kind and receptive to the product line. What a relief!

The next step was to head to my first trade show and see what a large audience thought of the product, and thanks to our buyers in the pet industry, they were receptive and brought the product into their stores.

We’ve since attended dozens of trade shows (both pet and gift) and added a number of products to our product line, including apparel for people, bracelets, harnesses, and of course adding new styles in collars and leashes are always a must.

©KISS MY MUTT Pet Products – Jennifer/KISS MY MUTT office

©KISS MY MUTT Pet Products – KISS MY MUTT office

We’re now in year 6 and are proud to say we have an office location (we’re no longer in our garage as of year 4 – whoop whoop!), we have two part time employees, and you can find KISS MY MUTT® products in 2000 independent stores across the United States, Canada, the UK, Europe, Japan, Australia, New Zealand, the Virgin Islands, the Bahamas and South America! We have a number of International Distributors and have worked with Petco on quartly runs in a number of their 1300 locations across the United States. We also work with a number of other companies including PetSmart, Wag, PawPack (coming soon!), One Kings Lane, GILT, Rue La La, TJ Maxx (coming soon!), HomeGoods (coming soon!) and national catalogs for pet and home.

©KISS MY MUTT Pet Products – Jennifer/KISS MY MUTT office

From that first store picking up our products, to our first trade show, to successes and triumphs, and yes many mistakes and failures along the way, it’s been a wild ride so far! There are so many things I could say I wish I did differently, but it’s been a learning process and I’m just as thankful for the mistakes as I am the successes. Thanks to all our wonderful customers, colleagues, friends and family for supporting KISS MY MUTT®… you all make this journey special and worthwhile!

©KISS MY MUTT Pet Products – Jennifer/KISS MY MUTT warehouse

Where do we want to go from here? We have so much we would like to accomplish and perfect, and hope to continue to grow the product line for you all and your pups! We would like to spend more time with charities (our other passion) and educate the public on adopting pups from shelters across the country. So much to do, so little time!

©KISS MY MUTT Pet Products – Jennifer and pup Jax/KISS MY MUTT office

We can’t wait to see what the next 6 years have in store for us…stay tuned!

xoxo – Jennifer, owner and founder of KISS MY MUTT®

Hero Dog Awards 2014

October 31, 2014

KISS MY MUTT® was at the Hero Dog Awards featured on the Hallmark Channel thanks to Modern Dog Magazine! Their amazing team provided us with tickets to the show, and it was an honor to attend the event at The Beverly Hilton Hotel. We laughed, we cried, and learned so much about service dogs and the bond and love they provide to their human counterparts.

The American Humane Association Hero Dog Awards™ is an annual national competition to search for and recognize America’s outstanding Hero Dogs. What does it mean to be a Hero Dog? A Hero Dog will unconditionally avail him or herself to us in so many important ways, whether it’s saving lives on the battlefield, lending sight or hearing to a human companion, providing therapeutic support to children suffering from cancer, or just greeting us with a wagging tail at the end of a hard day.

The dogs honored included Search and Rescue Dog, Bretagne, Military Dog, Chaney, Service Dog, JJ, Law Enforecement Dog, Kota, Arson Dog, Kai, Therapy Dog, Susie, Emerging Hero Dog, Xena, and Guide Dog, Xxon. The dogs are all heroes with unique stories to be told. You can learn about their stories here!

Not only did we learn the stories of some amazing Hero Dogs, we also learned about the great work The American Humane Association is providing to military dogs and their handlers. To ensure that all our heroes come home from serving our country overseas, American Humane Association is working to bring back retired military dogs and reunite them with their former handlers. They help raise funds to pay for these heroes’ transport home, where the once-inseparable pair can be reunited and enjoy the peace and freedom they earned while away in places like Iraq and Afghanistan. The benefits to both soldier and dog are immeasurable and they want to make sure the four-footed veterans who served our country receive the hero’s welcome, dignified retirement, and loving, forever home they deserve. After learning that many military dogs are not brought back to the states after serving overseas, we were truly shocked to say the least. We believe more should be done to bring military dogs home and hope to share more information soon.

The value service and hero dogs bring to humans everyday is absolutely amazing. The connection and hope they bring to our lives is immeasurable. We all know dogs are amazing, and the Hero Dog Awards really proves how much we rely on our pups as they do us. The connection we have with our dogs is something we’re so thankful for everyday and we thank the Hero Dog Awards for reminding us how awesome dogs are!
KISS MY MUTT® was honored to be at the Hero Dog Awards 2014!

In the Press – ‘Modern Dog Magazine’

September 9, 2014

We are SO excited to announce the awesome feature of our ‘Geo Print, Electric Blue Collar’ on the cover of Modern Dog Magazine! The collar is modeled by adorable puppy mill survivor, Harley! More on Harley’s rescue story on Modern Dog Magazine’s article here!

Kiss My Mutt® + Rue La La

August 22, 2014

KISS MY MUTT® is working with again! For just 48 hours, you can find Kiss My Mutt® products on Rue La La!

Rue La La is the destination for the most desired brands in the US! Each day, they curate Boutiques filled with the best of the best in women’s and men‘s fashion, home, travel, kids, and pets. We’re excited to be a part of this great site!

Kiss My Mutt® + One Kings Lane

August 14, 2014

KISS MY MUTT® is working with ONE KINGS LANE again! We love One Kings Lane and definitely do our own shopping on the site often! Who can turn down products with style + on sale?! Our products are featured as co-founder Susan Feldman’s favorite picks! You can check out our exclusive sale here!

Kiss My Mutt® at Petco®

April 2, 2014

Select Kiss My Mutt® products are carried at Petco and Unleashed for Petco locations across the US for their spring run right now (February to May)! You can find our signature braided collars and leashes in select color combinations, available in multiple sizes to fit your pups needs + an exclusive style you can only find at Petco® stores!

These products will be carried in stores through May 2014 with more surprises to come soon!


Thank you for a wonderful year!

December 31, 2012

As 2012 comes to a close, we’d like to share our genuine appreciation for our customers, colleagues, fans, and friends. You have made 2012 an awesome year! Because of you, we strive to be the best we can be, and we thank you for that.

We have big plans in the works for 2013 and look forward to providing you and your pups with quality products and excellent customer service.

From all of us at KISS MY MUTT® to you and yours, we hope you have a happy, healthy, and prosperous New Year!

In the Press – ‘Follow Your Passion’

December 5, 2012

It is an honor to be posting here today! I am a huge supporter of Modern Dog Magazine. I LOVE their beautiful photo shoots, awesome product reviews, wonderful articles, and their desire to help dogs and other pets in need is awe-inspiring. So, naturally, I’m very happy to not only have our Kiss My Mutt® ‘Nautical Striped’ collar featured in their article and photo shoot, ‘Mutts, Glorious Mutts!’, but to have also been interviewed for their article titled, ‘Follow Your Passion’ written by Corey Van’t Haaff. You can see snippets of both articles below! <3